Business Culture is the collective purpose of beliefs, behaviours and values in pursuit of common business goals. Basically, it’s how things are done and how things get done. It’s the atmosphere in an organization.

Understanding and measuring the impact of your culture provides the necessary intelligence into the requirements to leverage, course correct or re-engineer the elements within your organization in order to improve performance. Creating a performance culture, or fine-tuning the one that exists, ultimately expresses itself in increased ROI for all of the capitals (Human, Financial, Infrastructure, Customer and Community).

A Cultural Impact Assessment is an initiative that provides a working understanding of how a business culture is affecting business outcomes; it informs strategies that will bring the culture to its peak performance. Typically, a full assessment will take about 6 weeks from planning, data gathering, and analysis, through reporting, road map and sustainment strategies.

Asking yourself these questions can begin to give you insight to your culture:

  1. How is your corporate purpose communicated?
  2. Is your purpose communicated in a clear and compelling way both internally and externally?
  3. Do all team members use your corporate purpose to make business decisions?
  4. Have you communicated the organizational values that you wish to guide your staff and influence business practises and decisions?
  5. Are there unspoken beliefs about what it takes to succeed, or what it takes to get the job done?
  6. Does your business culture provide an environment that both encourages and rewards individual ownership of bottom-line results and cultural foundations?
  7. Are you able to attract, inspire passion in, and retain the employees that you need?

A successfully facilitated Cultural Impact Assessment will support the definition and measurement of your business culture; lead to coherent performance; support the planning and roll out of conscious business strategies; and, provide a lasting effect focused on selected ROI parameters.