“Is it time to consider moving the discussion beyond retooling, effectiveness/efficiency initiatives and financial profit to the meaning that touches those that contribute to and those who benefit from the wellbeing of the Big 3?”
As noted in my post Cultural Beliefs, this is the last question I posed in a dialogue about what was going on in the North American auto sector in late 2008.
Independent of sector we find people interested in this conversation as a means to get to the things that really matter. In my opinion, the time for problem solving alone and business re- engineering is ending as they have delivered their fruits.
Who contributes and who benefits from being associated with one of the Big 3 is a matter of perspective; one could consider that employees have been on both sides of the spectrum, also suppliers, and the suppliers geographical communities. All of them, including management of the companies have likely participated in, or are being impacted by, some iteration of the effectiveness/efficiency & re-engineering dialogue and process. They are also human beings who get up in the morning and bring with them to work the only thing they have to spend, time with the meaning they convey to it. The discussion around the survival and prosperity of an organization such as the named ones should include how those human beings perceive the realization of their lives associated with those organizations. It is a discussion about how we contribute to our mutual way of being, to our sense of destiny, which at some point in time and down the road can be related to processes, procedures and tools, and perhaps financial profits, etc.
One could think of the new dialogue in terms of what is in it for me and what it is in it for you; what is in it for both of us along these lines whether you are management, employee or a supplier:
- Importance of what I do: we all need to feel our contribution is identified, contextualized, supported and valued
- Allow my inner good person to shine: we have a need to grow our internal and external image of being a good human being
- Recognize my relevancy: we need to feel we are relevant to the live and achievements of the organization we belong
- Support my goals: we require a sense of goal achievement resulting from our effort and the effort of the organization we work with
A dialogue mindful of the meaning of what is in it for everyone is poised to provide the context for building of the infrastructure (governance, policies, procedures and tools, among other things) that will result in prosperity in more sense than financial.
Are we ready to move beyond process and profits…to include the human factor in the way we do business?

7 comments
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January 18, 2009 at 9:15 pm
Firefly In The Garden
Thank you for posting! Very well written post! Just signed up for your feeds as well!!
January 18, 2009 at 9:19 pm
chaotixfusion
don’t really know what this was all about but very interesting
January 18, 2009 at 10:32 pm
robmiracle
chaotixfusion, I think what Keli is trying to say is that the Big 3 autoworkers and by extension the workers and the suppliers and workers have become complacent and their customers don’t care for the products any more. Add a bad economy on top of it, and that’s why the Big 3 are in a bind right now. I work in the Newspaper Industry and we are taking a beating too and we are constantly struggling with trying to figure out how to keep old ways of doing business functional.
But we are finding out we have to find a new way to work with fewer resources. But part of reinventing what we do, is we have to bring a new attitude to the office each day. We have to feel good about what we do. What we do has to be relevant. We all have to become better team players.
The auto industry suffers from some of the same things. The employees get up and go to work and go home and get up and go to work and go home and the cycle goes on. So she is suggesting that everyone get focused, take a little pride in what you do and lets try to turn this around from the inside.
How did I do Keli?
–Rob
January 19, 2009 at 1:08 am
Carmen
The companies that are in the least trouble right now have supported this type of corporate culture for a while. Sadly, I think it may be too late for some to make the change and the current economic downturn bears that out.
Very thoughtful article. Thanks.
January 20, 2009 at 10:25 am
Keli Whidden
Thanks for your kind comments Firefly, glad to have you aboard for interaction in our dialogue.
Cheers
January 20, 2009 at 10:33 am
Keli Whidden
Hi chaotixfusion and RobMiracle,
thank you for your contributions! The focus we have here is “what is in it for us” as opposed to “what is in it for me”. Regardless as to whether the me is the manager, the employee, the supplier…etc., in the end if the spirit of common good is not considered, nothing reaches it’s potential. So, Rob, you are right, everyone does need to focus on identifying and achieving common goals.
Cheers
January 20, 2009 at 10:36 am
Keli Whidden
Carmen, you are so right…the inability of some organizations to realize the value of living this type of culture does bear at least some responsibility for not only their own woes, but also for their part in the current greater economic downturn.
Thanks for that insight!
Cheers